St.Maarten – Progress. Unity. Determination. Charting the way forward for St Maarteen today means coming together to rebuild the island after the devastation caused by hurricane Irma. That is why the mantra of Johnnie Walker, ‘Keep Walking’ could not be a better message to inspire people in the country to continue their journey to recovery.
The brand will be deploying the local ‘Keep Walking St. Maarten’ campaign in different Media outlets by Carnival and it will showcase beautiful artwork made by local photographer, Christine Garner, who was happy to cooperate in delivering such a positive message.
“We wanted to launch this campaign right on Carnival, that is a moment of celebration in the country, because we feel that after all we have been through with the devastation caused by hurricane Irma last year, we needed to send a message to face the future of the island with hope and ‘Keep Walking’ is definitely a very powerful message”, said Roel Kokkelmans, Commercial Manager at International Liquor and Tobacco Trading NV, local distributor of the brand in St. Maarten.
“The ‘Keep Walking’ message has become more than a part of Johnnie Walker’s philosophy; it is a part of the brand’s DNA. As the long standing, number one choice amongst premium scotch consumers in St Maarten, Johnnie Walker has developed a strong connection with the people and as the country navigates tough times, we hope that they will be inspired to continue rebuilding their country’s greatness”, said Ignacio Bordigoni, Regional Brand Manager of Johnnie Walker for Caribbean and Central America.
Additionally, the brand will be launching a ‘Keep Walking St Maarten’ special edition package in April, to reinforce this message of progress for the country.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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