Philipsburg – Presidente and CC1 St. Maarten introduced their latest innovation to the public, Presidente 8.5oz bottle along with their new Brand Ambassador; our local Soca artist “King Vers”. As of today, consumers can find the new “Fun Size” bottle available in cases of 24 units.
“Due to the demand of the St. Maarten consumers, we decided to offer this ideal size for those wishing to enjoy the freshness of Presidente beer until the last sip,” says Rider Cusco; Sales & Marketing Manager of the Caribbean for Cervecería Nacional Dominicana. “This new innovation offers our consumers a new convenient way to enjoy Presidente, while stimulating the market.” he added.
The new consumption option, will be accompanied by a broad and creative communication platform using our local reigning Soca Monarch; “King Vers”, under the slogan “Fun Size Mode On”. This will include actions in the written press, radio, digital and billboards.
“We are very confident that this new innovation will have a wide acceptance, since we are fulfilling a need of our consumers, without losing the freshness, essence, characteristic or unique taste of Presidente beer,” says Carlton St. Hill, Sales Manager of CC1 St. Maarten, the official distributor of Presidente beer in St. Maarten.
Being the number 1 beer of the Caribbean, the positioning of Presidente in the market is clear evidence of global growth of the brand. For more information about this product and the actions that the brand will develop, follow the social networks of Presidente Caribbean, @presidentecaribbean on Instagram and https://www.facebook.com/PresidenteCaribbean/ on Facebook or contact CC1 St. Maarten on +1 (721) 542-2283.