Fashion sometimes hides where you least expect it. The photo of Nicolás Maduro, handcuffed and escorted by American forces on January 3rd, went around the world. Beyond the diplomatic significance of the image, one detail overshadowed everything else: the Nike Tech Fleece tracksuit grey, worn by the former Venezuelan president. In a few hours, the outfit went viral, to the point of being renamed by internet users “The Maduro Grey”.
On social media, parodies have proliferated. “Product placement has gone completely mad,” some are joking, while others are suggesting a “marketing campaign funded by Nike.” The slogan “Just Coup It”, a wry nod to the famous “Just Do It”of the brand, has established itself as one of the most shared memes.
The result: an unexpected surge in popularity. Google searches for the Nike Tech Fleece skyrocketed, while the grey jacket ended up in sold out Available in a wide range of sizes, from M to 4XL, particularly in the United States. A paradoxical achievement for a garment launched several years ago, especially popular among young French people.
This buzz also revives the criticism of Nicolás Maduro’s lifestyleHe is regularly criticized for his luxurious taste in clothing, which is out of step with Venezuela’s economic situation. This is further proof, if any were needed, that… In the age of social media, an image can transform a major political event pop phenomenon…and a tracksuit as an object of global desire.
See also: https://www.faxinfo.fr/international-venezuela-etats-unis-une-crise-majeure-aux-repercussions-regionales/
Source: Faxinfo https://faxinfo.fr/en/insolite-meme-menotte-maduro-fait-vendre-du-nike/
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