SINT MAARTEN (PHILIPSBURG) – “The Unreal Campaign educates young consumers to help them make smart purchasing decisions today and in the future. As young consumers make their footprint in commerce, especially e-commerce, we want them to know what’s behind what they buy.
The Unreal Campaign is our consumer awareness initiative to educate those aged 14 to 23 about the importance of trademarks and brands and the dangers of purchasing counterfeit products. We reach them through illustrative, relatable presentations, largely at schools, youth-oriented events, or virtual platforms, and through social media engagement. We’re making an impact worldwide. With the support of the Unreal Campaign Committee and other volunteers, we’ve directly reached more than 47,000 students in 39 jurisdictions since we unveiled the Campaign in 2012.”
(source https://www.inta.org/about/unreal-campaign)
The Bureau for Intellectual Property (BIP SXM) makes its second visit to the Sint Maarten Vocational Training School (SMVTS) in continuation of the ‘Unreal Campaign’ workshops. The three-day workshop was held virtually this year, due to the covid-19 pandemic measures and taking into consideration that most schools were physically closed and providing classes online.
The Director, Mrs. Vincentia Rosen-Sandiford, together with the Policy Advisor/Deputy Director, Mrs. Aarti Jusia-Ramdihal, gave a partially interactive presentation of the ‘Unreal Campaign’ to students of the 3rd and 4th year.
