SHTA: Occupancy Rates Show Strengthening of Marketing Budget Needed. | SMN NEWS

shta18052022PHILIPSBURG:--- Though signs of recovery from the pandemic crisis seem visible in today’s published occupancy rates for April, the St Maarten Hospitality & Trade Association (SHTA) reminds us that for use as an economic indicator, it is important to compare not just the occupancy rate, but also the room count to St. Maarten’s pre-Irma timeframes.

From a mathematical point of view, higher occupancy rates are more easily achieved when destination room counts are lower and stand for less visitors when compared to a larger room array. St Maarten's April (72%) and Q1 (73%) occupancy rates would mean 60% and 61% ...


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