SHTA – STB Campaign Results in 60% Growth in Demand on Expedia over Summer | SMN NEWS

stb11122022PHILIPSBURG:--- This week, St. Maarten Hospitality & Trade Association (SHTA) released the results of a summer campaign with Expedia Group’s advertising organization Expedia Group Media Solutions released and St. Maarten Tourism Bureau (STB). Results attribute three-fifths of an overall 25 % growth in booking demand over the summer months compared to 2021 via the platform to the campaign on Expedia.

In June this year, in a joint effort of 62 SHTA members and other private sector entities, funds were raised for a joint campaign to boost St. Maarten’s tourism-based economy over the summer months and beyond, ensuring the high season ...


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To read more: https://www.smn-news.com/index.php/st-maarten-st-martin-news/41992-shta-stb-campaign-results-in-60-growth-in-demand-on-expedia-over-summer.html