Colwayne Pickering, newly appointed Marketing Officer of the ATB.
ANGUILLA–The Anguilla Tourist Board (ATB) has appointed Colwayne Pickering to the position of Marketing Officer effective February 1. In this position he will assist in leading the development of an island-headquartered marketing department. This will include helping to develop new and digitally-focussed marketing strategies and plans, and developing partnerships to enhance and increase tourism arrivals.
Pickering will assist in developing and executing strategic marketing plans for the island and oversee the marketing efforts of the international representatives, North America, United Kingdom (UK), Latin America, Germany and Italy. He will also assist in driving destination presence through marketing, partnerships and travel trade programmes including digital, social and public relations.
Prior to this position Pickering served as General Manager of Digicel Anguilla, where he successfully developed sales and operational strategies in an effort to drive growth, with focus on driving challenging increases to both customer numbers and revenue, while managing the operational expenses. This included million dollar budgets and targets and management of a team in excess of 50 staff members.
He is also the Manager/Director at Kreative Communications Network where he assists with the administrative procedures for the business, helps to implement new policies to create efficiencies to grow the business with its limited resources, and develops strategies and production of Local programming.
Commenting on the new position Pickering said, “I believe I have a strong background and experience in excess of 10 years, directly relating to marketing, promotions, coupled with operational and people management. I am confident that I will be an excellent asset to your organisation, with a full understanding of managing time and being able to work autonomously and under pressure in achieving required objectives.”
Source: The Daily Herald https://www.thedailyherald.sx/islands/73025-atb-appoints-new-marketing-officer