BBC feature on St. Maarten ‘terrific marketing opportunity’

One of the hosts of the BBC Travel Show doing a segment in St. Maarten.

PHILIPSBURG–Minister of Tourism Mellissa Arrindell-Doncher praised part one of the BBC Travel Show feature on St. Maarten over the weekend as “marketing and promotion you cannot buy” and a “terrific marketing opportunity for the island.”

  She urged the public to check out the episode via BBC or when the link to the episode is placed on this week. The BBC Travel Show is Europe’s most-watched travel show, seen by potentially 250 million people around the globe. The Show sent a crew to the island recently to cover the SXMusic Festival. While on-island, contact was made with the St. Maarten Tourist Bureau and an interview set up with its new head, Rolando Brison.

  Part 1 of the feature on St. Maarten has already aired seven times since Friday. It is scheduled to be aired on BBC on Wednesday, May 10, Thursday, May 11, and Tuesday, May 16 (check local times).

  In the interview with BBC, Brison was asked about the destination’s tourism product, about the airport’s uniqueness and about the SXMusic Festival the crew had come to cover and how it fits into the tourism product. The BBC Travel Show utilises a network of correspondents in London, Tokyo, Sydney, New York and Kuala Lumpur, and aims to provide unique insight into the world of travel.

  The 30-minute episode about SXMusic Festival will be broadcast within the next 3-4 weeks to a major portion of the 265 million direct subscribers of the BBC channels that broadcast the show, plus many other affiliates around the world and potentially millions of viewers more across YouTube and social media.  

Source: The Daily Herald