PHILIPSBURG–The organisers of the St. Maarten Heineken Regatta have teamed up with 70’s BAG, an American-Dutch company that focusses on designing fashionable and foldable shopping bags, to encourage people to stop using single-use plastic bags, and to shop responsibly.
During the regatta registration for the upcoming 2018 event, every entry will receive in the registration packet a complimentary Heineken-70’s BAG filled with goodies and information.
Patrons during the four-day sailing and music event can also purchase this limited-edition bag at the Heineken Merchandise shops at each party location. This will make it easy and stylish to reduce plastic bag pollution during the four days and nights of the St. Maarten Heineken Regatta and throughout the year.
70’s BAG is honoured to celebrate the fifth year of this wonderful partnership for this event. The Heineken-70’s BAG is a cleverly designed faux leather wallet that zips open to reveal a big Heineken green shopper for shopping convenience while contributing to a plastic-bag-free environment.
Heineken-70’s BAGs can also be purchased in Amsterdam in the Heineken Experience, Heineken’s first brewery which has been transformed into a sensational interactive tour through the dynamic world of Heineken.
Pauline Ann, the owner and designer of 70’s BAG, teamed up with Heineken’s distributor in St. Maarten, John Leone, to design a custom-made bag that perfectly coordinates the brand values of 70’s BAG, Heineken and the Regatta. The special bag features a black outer surface bearing the Heineken Open Your World logo with a stunning green interior shopping bag.
Pauline Ann said, “70’s BAG is a company dedicated to making ‘The World a Little Greener, Oceans a Little Bluer and Hearts a Little Truer,’ so this campaign is sure to be a hit on all fronts.”
“The 38th St. Maarten Heineken Regatta is the largest warm-water regatta in the world, held right here on our beautiful little Island, and we are proud to work with 70’s BAG to promote responsible and sustainable practices on and off the water,” added Leone.
The Heineken-70’s bag collaboration is one of the pioneering efforts over the years that helps make the St. Maarten Heineken Regatta a truly “Green Regatta.”