Destination campaign launched in New York | THE DAILY HERALD

Tourism officials at the launching in New York

 ANGUILLA–The Anguilla Tourist Board (ATB) launched its “Beyond Extraordinary” destination campaign at a festive event in New York City on Tuesday, December 11, at  PUBLIC, an Ian Schraeger Hotel.  

  “Our Beyond Extraordinary campaign represents a greater investment by Anguilla Tourist Board in the transformation of Anguilla’s marketing to embrace digital and mobile first strategies,” said ATB Chairperson Donna Banks. “We are positioning ourselves to compete in today’s tourism market, which increasingly depends on digital and mobile technology,” she continued.

   Cardigan Connor, Parliamentary Secretary and Shellya Webster, Manager Corporate Affairs for ATB, were also in attendance along with some 100 travel industry partners, island stakeholders and representatives of the trade and consumer on new developments for Anguilla.

  In his welcome remarks, Connor highlighted the two new luxury brands that now call Anguilla home — Relais & Chateaux and Belmond, joining the Four Seasons and Auberge Resorts Collection, and independent brands CuisinArt Golf Resort & Spa and Zemi Beach House.

  Banks gave a comprehensive update on Anguilla’s tourism product, from access and accommodations through experiences and activities.  She then introduced the “Beyond Extraordinary” campaign, aimed at sharing all the extraordinary aspects of Anguilla with travellers and travel planners alike.  

  The campaign aims to capture the diversity and richness of the Anguilla experience, and it will utilize stunning visuals to highlight the island and varied activities across digital advertising, search engine marketing, social media, online video, and many other tactics. Beyond Anguilla’s renowned 33 public, pristine white sand beaches and turquoise waters –Anguilla’s activities include festivals, music, an award-winning dining scene, boating and sport events, off-shore cays, caves and so much more. 

  A highlight of the evening was the unveiling of Anguilla Tourist Board’s brand-new web site at IvisitAnguilla.com. In addition to gorgeous images of beautiful beaches and easier user navigation, the website provides many useful features for visitors to explore Anguilla, including: an interactive map of the island that allows users to quickly find the best places to eat, sleep, relax, and celebrate; a custom itinerary builder where visitors can “favourite” any restaurant, hotel, or activity to organize a personal travel experience; Editor’s Picks with suggested itineraries for 3, 5 or 7-day trips geared toward different types of travellers; and so much more.

  The evening concluded with a series of surprise drawings for hotel stays, restaurant specials and airline tickets, courtesy of Anguilla’s leading properties.

 

Source: The Daily Herald https://www.thedailyherald.sx/islands/83692-destination-campaign-launched-in-new-york

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