St. Maarten Tourism Bureau representatives Claudia Arrindell and Marie-Line Andrew-Carty (right), with the hosted journalists of the SXM Music Festival on Front Street.
PHILIPSBURG–St. Maarten Tourist Bureau (STB) expects major coverage from thirteen international media representatives who attended the recently concluded third edition of SXM Music Festival, an electronic music festival geared towards lovers of electronic music.
Minister of Tourism and Economic Affairs Stuart Johnson is very pleased with the attention SXM Music Festival has received from international media thus far.
“The travel and music experience received by these international media reps will go a long way and should be very rewarding for destination St. Maarten/St. Martin.
“This was a great opportunity to promote our destination experience internationally and we look forward to the fourth edition of the SXM Music Festival,” Johnson said on Tuesday.
STB representatives Claudia Arrindell and Marie-Line Andrew-Carty hosted the journalists on a press trip during SXM Music Festival on Thursday, March 14. The French St. Martin Tourism Office also hosted the journalists on the French side. Some of the media crew were Luke John: CRACK magazine; Rob Mc Callum: DJ magazine; Stuart Kenny: Amuse; Matthew Moen: Paper magazine; Greg Mc Kenzie: BBC World Travel; Mike Mc Kenzie: BBC World Travel; Lorren Wilson: BBC World Travel.
DJ magazine is one of electronic music’s best-loved brands that started in 1991 as a print magazine to reflect the emerging UK electronic music scene. It is now a global multimedia brand with assets spanning print, web, video and events. DJ magazine is translated into 10 languages every month and read and respected worldwide.
BBC Travel tells awe-inspiring immersive travel stories and has won the Gold Lowell Thomas Award for best travel journalism website for the second year in a row.
Amuse is a re-imagined record label company that offers free music distribution to everyone and record deals to artistes. Amuse was founded in Stockholm in late 2015 by a global team of music industry experts. It has offices in Stockholm, Los Angeles and a presence in London, Miami and Bogota.
Paper magazine is a New York City-based independent magazine focusing on fashion, popular culture, nightlife, music, art and film.
“The group got an opportunity to take pictures at some of our beautiful beaches. Their day also included stops at Topper’s Rhum Distillery, Rainforest Adventures and Guavaberry Emporium, and lunch at Lazy Lizard on the boardwalk [Boardwalk Boulevard – Ed.]. They had a great time and enjoyed the tour very much. They are looking forward to returning to our shores,” STB reps said.
STB collaborated with the SXM Music Festival to host the third edition of SXM Music Festival.
SXM Festival has furthered its reputation as a hub for the global electronic music community by involving some of the world’s most renowned party brands for this year’s edition.
“The travel trade media are key to destination promotion and their digital content will be viewed by potential travellers in all markets. It was very important for us to connect with international media and influencers to get the word out that the destination is back and open for business,” said STB Interim Director May-Ling Chun.