Heineken brands
COLE BAY–Divico has entered into a distribution partnership with Heineken N.V. to distribute the company’s beer and non-alcohol portfolio in Dutch St. Maarten, French St. Martin, Anguilla, Saba and St. Eustatius.
Divico will distribute a wide array of brands from the Heineken Global portfolio, such as Heineken, Amstel, Desperados and Red Stripe, as of February 1, 2020. The parties have already begun working with St. Maarten Yacht Club on the 40th edition of the St. Maarten Heineken Regatta to be held March 5-8, 2020.
Divico Managing Director Sunny Khatnani said, “Our partnership with Heineken creates a great opportunity to expand our portfolio offerings, especially within the on-premise bar and restaurant channels. Strengthening our portfolio with Heineken’s leading brands allows our customers to grow their businesses with a wide variety of product and service options.
“Heineken is the most preferred beer brand on the island, and I’ve known it well my entire life. It truly remains an important part of these islands and it has earned a rich and wonderful legacy. The St. Maarten Heineken Regatta will soon celebrate its 40th edition and together with Heineken, the Divico team will ensure that the event will continue to create legendary moments for all to enjoy.”
Divico, founded in 1991, is currently one of the largest distributors of consumer goods in St. Maarten, serving St. Martin, Anguilla, Saba, Statia, St. Barths and St. Maarten. The family-owned business has an extensive brand portfolio and a presence in virtually every outlet in the territory.
Source: The Daily Herald https://www.thedailyherald.sx/islands/92206-divico-enters-partnership-to-distribute-heineken-brands
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