PHILIPSBURG–The Expedia campaign, carried out by St. Maarten Hospitality and Trade Association (SHTA) and St. Maarten Tourist Bureau, has led to more than thirty per cent growth in hotel nights. Combined with SHTA’s member figures, the SHTA/STB campaign “appears to be a large attributor,” SHTA said.
For the hotels combined, a 32-per-cent rise of hotel nights has been realized. All figures are next to “regular” bookings done by intermediate agents and other sites.
The strategic partnership of both organizations and the booking website “bearing fruit, makes the three organizations involved to reinforce the campaign in concordance with the new Minister of Tourism, Economic Affairs, Transportation, and Telecommunication (TEATT).”
As websites such as Expedia make use of user-generated content, SHTA stressed that even though a highly successful experiment, marketing on social media is an activity that only works when done consistently.
SHTA is looking very much forward to meeting with the new minister and the tourist bureau on how the campaign can be reinforced and continued, so St. Maarten visitor numbers keep increasing.
As the current campaign ends in February 2017, SHTA hopes for a speedy reinforcement to keep user content increasing.
SHTA has already looked into various other social media providing low investment, high return and new target groups.
Source: The Daily Herald https://www.thedailyherald.sx/islands/62323-expedia-s-campaign-results-in-over-30-growth-in-numbers