One of the presentations during the Tourism and Marketing Conference.
SABA–Saba held its first Tourism and Marketing Conference for stakeholders of both the private and public sectors of the tourism industry on Saba, on Monday and Tuesday. Attendance at the conference was high and much interest was displayed by the attendees. Topics highlighted were customer service, digital marketing, teamwork and the importance of tourism to the island’s economy.
Especially, the social media and digital-marketing session was very well received. The possibility of bringing presenter and Senior Digital Project Manager of Miles Partnership Theresa Overby back to work with persons in both the private and public sector is already being explored.
The theme of the conference was “Tourism is Everyone’s Business,” which was highlighted throughout the various discussions.
Feedback from stakeholders indicated that this conference was deemed an important first step to creating better cooperation between persons involved with the tourism industry. Working together was emphasized as the key to a successful product and these relationships were vowed to be strengthened in future activities.
Commissioner of Tourism Bruce Zagers was pleased to witness the success of the conference. “This conference was initiated as a way of bringing the stakeholders together and reminding them that having a strong foundation is important within our industry. I believe that these goals were achieved with this conference. Of course, this is just a first step; to capitalize on what was started follow-up is necessary. We are working towards creating a successful product and this conference was just the first building block.”
Zagers thanked all speakers for their “well thought out and engaging presentations,” and he extended his gratitude to the attendees.
“Without the participation of the tourism stakeholders, this conference would not have been successful. Therefore, I would like to thank all those who attended the sessions and contributed to the continued development of tourism on Saba,” stated Zagers.
Source: The Daily Herald https://www.thedailyherald.sx/islands/68664-high-attendance-at-tourism-conference