One of the sections sponsored by ILTT for this year’s parade.
PHILIPSBURG–Beverage company International Liquors and Tobacco (ILTT) and Carnival troupe Xscape the Band have partnered up once again to bring a festive troupe this year. Xscape the Band is well represented this year with more than 400 participants.
The winner of Best Troupe in 2017 has chosen the theme “Exotica” to express colourful and extravagant costumes this year. The troupe will be split up into six different sections. Three of these sections will be “adopted” by ILTT.
The Siamese Fighter Fish section is sponsored by Campari. The famous brand is gaining popularity and is a big favourite with revellers and its bitter-sweet flavour is well represented by the costumes.
The Parrot Fish section is brought to you by Ciroc Vodka. The colourful bunch represents the many different flavours of the popular vodka brand.
Johnnie Walker Black Label is the sponsor of the Lion Fish section. This part of the troupe is sure to turn some heads. From front- to back-line, all outfits are spectacular. With its black and gold colours it is a great look that fits with Johnnie Walker Black Label and pays homage to the golden anniversary of 50 years St. Maarten Carnival.
ILTT has been one of the longest-standing sponsors of St. Maarten Carnival and is also committed this year to make the island’s biggest cultural festival the best it can be. Besides supporting St. Maarten Carnival Development Foundation (SCDF) and many booth-holders, it also wanted to make sure to support one of the many troupes in this year’s Grand Parade.
The choice to partner with Xscape the Band was an easy one. The exclusive outfits with great detail fit wonderfully with its premium brands. The outfits are colour-coded to fit with the different brand identities, according to ILTT commercial manager Roel Kokkelmans. Apart from a monetary contribution, ILTT is providing a custom drink truck, shirts for the volunteers and custom drink cups so all participants can enjoy themselves while jamming in the parade.
In charge of it all is Erica Fortuno. The successful troupe leader is working on her fourth year establishing Xscape as a staple in the parade.
“I am extremely happy to have ILTT back on board again with us this year. The coordination and management of a troupe takes months of planning, great attention to detail, and is logistically very costly. To have the support of one of St. Maarten’s largest local companies such as ILTT is a huge relief. In addition, our revellers will be elated to enjoy and have their favourite brands on the road,” said Fortuno.