Guests exploring the Tiggo 9 at Chery Launch Event and Motorworld Directors the Amjad family.
COLE BAY--Motorworld officially introduced Chery, its newest automotive brand, with a lively, culture-driven launch event that drew an impressive crowd of more than 1,000 guests.
The celebration, held at the Motorworld Showroom in Cole Bay on Friday, November 14, marked the debut of Chery’s full Tiggo SUV line-up: the Tiggo 2, Tiggo 4, Tiggo 7, Tiggo 8, and Tiggo 9, along with the first reveal of the Tiggo 4 Hybrid, the first of many electrified models set to follow.
The event placed St. Maarten’s vibrant culture front and centre. Guests arrived to the sound of live steel pan music, creating an authentic Caribbean atmosphere that carried throughout the evening. A colourful parade of dancers in traditional and carnival-inspired costumes brought even more excitement, turning the launch into both a community celebration and a major automotive milestone.
A lively food court showcased local vendors offering creative dishes, while inside, visitors browsed an impressive display of artwork and locally-made products, including paintings, photography, jewellery, beauty items, candles, and crafts, highlighting the island’s talented entrepreneurs and creators.
In addition to the cultural showcase, attendees explored the Chery brand story, viewed vehicle demonstrations, and test drove the Tiggo SUVs.
This launch also marks a significant regional achievement: Motorworld has been appointed Chery’s regional distributor for 25 Caribbean territories, with St. Maarten serving as the first stop in a series of upcoming launches across the region.
Motorworld Group Chairman Tariq Amjad expressed his excitement as the brand’s debut came to life. “The turnout, energy, and support from the community were incredible. After years of hard work to bring Chery to the island and the wider Caribbean, seeing this launch come together was truly rewarding,” said Amjad.
Chery enters the Caribbean backed by global recognition and exceptional value. As China’s top automotive exporter for 22 consecutive years, Chery has earned a strong international reputation for quality, safety, and cutting-edge engineering. It has also been China’s domestic brand highest-rated for quality by J.D. Power for the past three years: 2023, 2024, and 2025. The brand arrives with the Caribbean’s best warranty, offering 7 years/200,000km bumper-to-bumper coverage and an outstanding 10-year/1 million kilometre engine warranty.
Motorworld invites the community to visit the showroom to explore the entire Chery line-up, take a close look at the Tiggo SUVs, and experience why Chery is one of the world’s fastest-growing automotive brands.
https://www.thedailyherald.sx/islands/motorworld-introduces-chery-with-a-cultural-launch-event
