New representative promotes St. Martin in South America

MARIGOT–St. Martin Tourism Office Director Kate Richardson and Aida Weinum, responsible for the Americas markets, visited Buenos Aires from November 28 to December 2, to report on the promotional activities in South America.

The tourism office noted Marcelo Suarez has been based in Buenos Aires for six months already on behalf of St. Martin Tourism Office to boost interest in the island in Argentina, Chile, Uruguay and Paraguay.

“We noted fewer Brazilians were coming to St. Martin and that it was necessary to work differently on the South American market, while maintaining the presence of a representative in Brazil,” Kate Richardson explained.

In recession since the end of 2014, Brazil is facing a serious economic, social and political crisis that has forced St. Martin to quickly strengthen its actions to promote tourism in other markets in Latin America, the office added in its release.

“This has been encouraged by the growing enthusiasm of the Argentines for our destination; a potential the Office of Tourism intends to exploit in order to boost visitor numbers in the low-season.

“The goal is to even-out the seasonality by generating an influx of visitors at the period when the island needs them most and which implies a special effort to maintain this South American market,” Richardson stated.

The Tourism Office took advantage of this visit to create a real “buzz” around the destination.

On December 1, a key date of the trip, Kate Richardson and Aida Weinum participated in an evening of “networking” at the French Embassy in Buenos Aires, in partnership with Atout France, the French tourism development agency.

Persons who were present, in addition to the Ambassador of France in Argentina, Pierre-Henri Guignard, were tour operators, journalists from trade magazines, opinion leaders and a certain number of celebrities including model Ingrid Grudke who had already visited our island.

Source: The Daily Herald