Routes Latin America course

St. Maarten Tourist Bureau head Rolando Brison (left) and Cabinet of the Minister of Tourism Senior Policy Advisor Julian Lake (right) are in Miami, Florida, attending the Route Development for Tourism and Destinations course hosted by Routes Latin America,, which shows destinations and tourism authorities how to boost tourist numbers through route development. Tourism authorities and destinations have an important role to play in route development. Airlines have said the support offered by destination partners is one of the most important factors when deciding whether to launch a new route, and they prefer to deal collectively with stakeholders who have a unified approach. The course shows participants how to utilise their collective resources to beat the competition and win new air services. In photo: Brison and Lake pose with Routes Latin America instructor David Appleby on Tuesday.

Source: The Daily Herald