St. Maarten still has an eye on Russian market

AIRPORT–The St. Maarten Tourist Bureau is still interested in getting Russian tour operators and Russia’s largest airline S7 to develop a solid relationship with St. Maarten.

On the initiative of Sonesta Group and with affluent travellers as a target, St. Maarten Tourist Bureau head Rolando Brison travelled to Moscow, Russia, to hold discussions with the parties on April 20.

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Key players in the Russian market have expressed an interest in promoting St. Maarten as a destination of interest to its citizens. A recent study of the Russian travel market conducted by EuroTravel showed that Russian tourists are back among the big travel spenders.

The Daily Herald contacted Brison on Wednesday and requested an update on talks with the operators. He said, “The initial discussions have been really good and we are already making traction in the Russian market. Discussions are ongoing with airlines, tour operators and other Russian partners. To even initiate the discussion and have such possible negotiations with such a lucrative market is a very positive outlook for us.”

This is encouraging news for destinations offering premium or higher-end holidays to Russian customers, as it shows the top end of the market has survived the recent troubles. As Russia starts to emerge from its slump, the key drivers of tourism demand look promising.

Source: The Daily Herald https://www.thedailyherald.sx/islands/68191-st-maarten-still-has-an-eye-on-russian-market

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