PHILIPSBURG–In response to the numerous incidents of looting that took place after Hurricane Irma last September, UNICEF in collaboration with the Ministry of Education, Culture, Youth and Sport launched its “Too COOL to loot” campaign.
In a first-of-its-kind activity for the campaign, young St. Maarten designers had the opportunity to enter a contest which sought to identify a logo that would represent the campaign. Xochiquetzal Li Gonzalez Toro (18) emerged as the successful contestant whose logo design was chosen to represent the campaign.
Xochiquetzal was awarded a US $250 gift certificate for art supplies at Office One Art Store, a gift certificate for Adobe Photo Shop, Illustrator or InDesign classes at Learning Ladder and a gift certificate for three art classes with artist Tim Dowling at The Art House. The logo contest was launched by the Too COOL to loot campaign on May 14.
The three-week submission period attracted several participants on the island age 2-18 years. All submissions were vetted by a jury of professional designers and Culture Department head Clara Reyes, through transparent sessions that ultimately produced a winner.
The official Too COOL to loot logo will be featured on communication materials and publications throughout the year along with a tag with the winner’s name.
The Too COOL to loot campaign thanked everybody who took part in the contest as well as The Learning Ladder, The Art House, PJD2 Radio, Lady Grace, Suppa Duppa Morning Show on Laser 101, Strictly Business Radio Show, Teen Times, Youth Parliament, Young Ambassadors, The Daily Herald, SMN-News, SXM Talks, 721 News, Victorious Living Foundation, and FRESH that partnered with the campaign to make it a success.
Source: The Daily Herald https://www.thedailyherald.sx/islands/77468-toro-winner-of-too-cool-to-loot-logo-design-contest