St. Martin Tourism Office President Valérie Damaseau and Air Antilles Marketing and Sales Director Romain Hordel signing the agreement. (Gregoire Dumel photo)
MARIGOT–The St. Martin Tourism Office (TO) continues its strategy of developing the regional market and the commercial structure of its offer.
The regional market is the second largest market for the island, after North America. It has many commercial avenues that can be exploited to support the destination’s overall competitiveness.
The Tourism Office has participated in several travel, leisure and cruise exhibitions since the beginning of 2019. Martinique, Guadeloupe and Puerto Rico have been identified as areas with high potential.
To go further in relaunching the destination and aware of the island’s potential in the regional market segment, the office set up a working group with representatives of Air Antilles to implement marketing, event and promotional actions. The aim is to share synergies to boost the destination and develop a “win-win” strategy for the two entities seeking to capture the same market.
On the strength of these exchanges, the Tourism Office, represented by its President, Valérie Damaseau, and Air Antilles, represented by Marketing and Sales Director Romain Hordel, signed an agreement on May 31 enabling the two parties to formalise and coordinate the actions carried out jointly.
Promotional and communication actions will be created, with innovation as the common thread, for the general public and professionals, through competitions, cultural, sports and musical exchanges, the presence of representatives in the targeted regional area, press trips, educational tours and flagship events.
From this summer, the Tourism Office will organise working meetings with its local partners such as hoteliers, tourist service providers and shopkeepers, to identify priority areas for inclusion in this regional market development strategy and to prepare for the 2020 tourist season under the best conditions.