Tourism Office on promotional marathon at US Travel Shows

St. Martin Tourism Office stand at the New York Times Travel Show.

MARIGOT–In 2017, St. Martin Tourism Office decided to multiply its chances of increasing the visibility of the destination at the Travel and Adventure Shows, a series of American travel salons that took place between January and March 2017. It participated in seven of the eight editions of the event this year, in addition to the New York Times Travel Show.

  Describing attendance as a “must,” the Tourism Office previously attended just four of the shows in 2016.

  The tour began with Washington DC on January 14 and 15, Chicago, Illinois on February 10 and 11, Los Angeles, California on March 24 and 25, and coming up is Dallas, Texas on April 1 and 2.

  “The number of visitors on the island coming from the West Coast is in net progression, therefore this year we added the San Diego [California – Ed.] edition,” explained Suzanne Scantleberry, in charge of promotion in the United States (US) market. “Last December, the participation of the Tourism Office in the Travel Industry Exchange in San Diego confirmed the enthusiasm of this tourism market that we must deal with from now on.”

  The Travel and Adventure Show is the most popular public tourism salon in the United States, the tourism office noted in a release. In 13 years and 68 editions, the Travel and Adventure Show has hosted some 1.25 million consumers and 4,000 exhibitors.

  “This winter, within the framework of the promotion of the destination on the American market, the St. Martin Tourism Office also participated in the New York Times Travel Show on January 27 to 29, 2017, with more than 9,253 travel agents and close to 21,000 consumers attending.

  “On January 27, St. Martin along with other islands of the Caribbean and in partnership with the Caribbean Tourism Organisation (CTO) held a training session for the agents under the theme “Family Travel or Multi-Generational Travel.”

  “In opting for dates at the beginning of the year, the 2017 edition of the Travel and Adventure shows were more favourable to “sunny” destinations, especially thanks to the Washington salon, the most important along with that of Los Angeles, California and Chicago, Illinois which attracted 10,000 visitors coming from the American capital, from Virginia and from Maryland.

  Tourism Office representative in the US, Cyndi Miller Aird, guaranteed the promotion of the destination:

  “Meeting hundreds of potential consumers in the heart of winter is a real way to boost the number of visitors in the tourism high season,” she said. “Some visitors had already booked their trip and came to get information on what to do during their holiday. Others had to be convinced by the St. Martin representatives.

  “People wanted to go to the Caribbean but still didn’t know where” Scantleberry added. “As for the notoriety of the island, there is at least one thing that potential American tourists know already; it’s the island where they can see airplanes land from a beach.”

Source: The Daily Herald