PHILIPSBURG–The St. Maarten Tourist Bureau (STB) welcomes more than 500 tourists who specifically came to St. Maarten to enjoy the annual United States (US) Labour Day weekend on-island celebration organised by New York City’s DJ Shortkutz.
STB head Roland Brison said on Wednesday that in the past St. Maarten had never focussed on attracting tourists from the US during the busiest period in that country. Memorial Day weekend, Labour Day weekend, Thanksgiving and New Year’s Eve are considered the travelling seasons for US citizens.
“The US remains our biggest market and this is why we decided to support these special holidays and do heavy promotions in order to get more tourists to the island. Our initial research shows that we can attract upscale visitors that look for entertainment, sea, sun and sand from Thursday to Monday,” stated Brison.
STB teamed up with SXM Experience to present world renowned deejays and radio personalities from all over the globe, including New York City’s (NYC’s) A-list deejays DJ Big Ben and DJ Shortkutz, along with Toronto’s DJ Wikked and St. Maarten’s very own DJ Outkast.
NYC-based DJ Shortkutz is one of the biggest names in NYC nightlife, spinning at some of the city’s most exclusive venues. He is one of NYC’s most recognised open-format deejays, holding a reputation for bringing the hottest parties and celebrities to any venue he touches.
The opening party at Zoo Club kicks off tonight, Thursday, starting at 11:00pm. Friday the party moves to Sky Beach from 8:00pm to 11:00pm and the after-party at Tantra. Refuge comes alive Saturday starting at 3:00pm with the main event starting at 11:00pm at Tantra nightclub. Sunday the French side of the island gets a party at Dreams Bar with a white beach party starting 3:00pm. The after-party is at Tantra and the closing party is at Sky Beach on Monday starting at 8:00pm.
Hotel accommodations are provided by Sonesta Maho Beach Resort and Casino and more than 500 visitors have made reservations for the special Labour Day weekend.
“We are very pleased with the sales of the event, but what is important about these holidays is that most of them fall during our low season. I think with these types of events, we can build our tourism product and make it even stronger,” concluded Brison on Wednesday.
Source: The Daily Herald https://www.thedailyherald.sx/islands/69055-tourist-bureau-supports-labour-day-weekend