The new St. Maarten Heineken Regatta packaging is designed to express its ‘local relevance’ based on Heineken’s key brand principles. “We are super excited to be recognized by Heineken globally to have a special front label designed for St. Maarten. I have only seen global events like the UEFA Champions League and the James Bond movies commemorated in this way” says John Leone, Commercial Director at International Liquor & Tobacco Trading NV, official distributor of Heineken beer on St. Maarten. He proudly adds, “The new design is progressive and iconic and will be clearly recognizable on the retailers’ shelf”.
Heineken launches new bottle label featuring the St. Maarten Heineken Regatta
