SINT MAARTEN (PHILIPSBURG) – Over the past months, and due to COVID- 19 the digital world has had a global boost. That includes the Caribbean region, that somehow was a bit behind due to different factors. However, we have seen that entrepreneurs and companies of every industry have had to step up their digital transformation strategy.
During his same period, collaborations and the exchanging of information between experts and relevant individuals with in varied industries have also increased. Your career, personal or entrepreneurial personalities have been given a chance to shine, network and connect with potential clients and great business relations.
This is exactly how Kenty Lichtenberg, is being featured in a conversation with Robert De Gannes, founder of Digital for Everyone (Instagram Live), a Trinidad based and digital outlet. The format of Robert De Gannes’ Digital for Everyone livestream series is deceptively simple.
The digital marketer hosts a selected guest for a casual chat about an aspect of digital business for 30 minutes on Instagram. Robert is a Digital Strategist with 10 years of experience running the gamut from Social media management all the way to Website design.
The concept digital for everyone came to me because “Digital” is massive, there is so much to know, no one marketer knows everything about it and often times, clients are only told what the person wants to tell them to make the sale.
So, Digital for everyone aims to breakdown complex aspects of digital marketing into easily understandable episodes. The ultimate objective is to grow the knowledge and confidence in all aspects of digital marketing regionally to help grow the sector for all, clients and agencies alike.
There are some many aspects of digital transformation, and daily we encounter new tools that we can use to help our clients with better analytics, projections and results for their core business. In this case, Kenty will speak about how blogging (a non – popular method in the Caribbean) can be used as a strategic tool to market your brand, your business and create a better market placement with in this intense and competitive digital world.
With over 15 years in the Marketing industry and almost 5 years of blogging, this promises to be a great conversation between her and Robert. Kenty is known for always having an unorthodox approach to marketing strategies and implementations and she is elated to share some of her best most effective practices and tips with the audience.
It goes without saying that in order to thrive currently, in any industry, you must have presence on the digital platforms. Of course not without knowing relevant strategies and creating an effective plan of action for your brand / business.
The Digital world means that your brand can reach an audience that you never thought you could, by using only traditional methods.
This Thursday, we invite you to log in on your Instagram account, and Join Kenty and Robert via: https://www.instagram.com/digitalforeveryone/ at 08.00 PM sharp!! Let’s take advantage of a session, where we can learn from each other and leave with valuable information that can help you with your business.
If you would like to keep up with Kenty, you can follow her via the following social media handles:
www.keraikreativestyle.com (currently under construction)