PHILIPSBURG:— RBC Royal Bank today announced its plans to help clients benefit from the access, convenience, and security of the bank of the future, sooner rather than later. Starting in April, clients who visit RBC stores (formerly branches) will be encouraged to use RBC’s mobile app, other digital solutions and ATMs for all their basic transactions, including deposits, fund transfers, bill payments, credit card payments and wire transfers. Clients will save time and money when they choose to “go digital”.
“The data and trends tell us our clients are already accessing many services from their phones and personal computer devices. Today’s announcement says RBC is committed to helping clients make their banking one of them. The benefit of our mobile banking app or online tools is that they are available 24/7, wherever you are,” said Rob Johnston, Head RBC Caribbean Banking. “Clients don’t need to visit us at an RBC store – they have RBC in their pocket all the time.”
Going digital has the added benefit of shorter lines and faster service inside the stores when clients are looking for advice and solutions for their complex financial needs. It is a focus on aligning services and support where it provides the greatest value to clients. That is why RBC offers Client Advice Centres for telephone support and why RBC will help clients get to know the freedom of the RBC mobile app, point of sale purchase capability and other digital solutions because, similar to many other industries, mobile and digital is the future of banking. Stores remain a critical part of the innovative banking experience RBC is creating for our clients. As well our mobile sales specialists can meet our clients at locations and times that are convenient for them to provide home and auto financing solutions.
Client convenience is only half the story; security is the other half. When clients process transactions using the app or digital tools, RBC can better safeguard the security of their information and protect their money from criminals and fraud.
“Everyday banking transactions are increasingly the target of criminals who are intent on fraud and money-laundering,” said Cheryl Pantophlet-Valies, Country Manager, RBC St. Maarten & Saba. “By shifting these transactions to digital and mobile channels, we can effectively monitor access and activity, which improves our ability to safeguard our clients and their accounts.”
As part of this transition, over the coming weeks RBC will discontinue the FasDeposit™ channel, and will also stop cashing cheques for non-clients/non-account holders. Over-the-Counter requests for International Wire Transfers below RBC’s digital banking transaction limit will be redirected exclusively to digital banking for fulfilment.
“We have been transitioning to a digitally enabled relationship bank for some time and have reached the cross-roads of making that concept real for RBC clients. We have taken this bold step now so we can bring to life the real-time, varied ways clients bank with us, to ensure they can see it, touch it and experience it – and we can better meet their expectations and help them achieve their dreams,” said Pantophlet-Valies.
“RBC has a long history in the Caribbean, but it’s not enough to maintain the status quo as the world changes rapidly around us. RBC wants to lead with innovation and anticipate changes in consumer behaviour and the financial services industry. By doing so, we will ensure our clients enjoy an outstanding banking experience across our network, today and tomorrow.”
Source: St. Martin News Network http://www.smn-news.com/st-maarten-st-martin-news/28718-rbc-is-going-digital-for-client-access-convenience-and-security.html