PHILIPSBURG:--- St. Maarten was recently represented by the St. Maarten Tourist Bureau (STB) at ITB Berlin (Internationale Tourismus-Börse Berlin) the world's largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.
STB was represented by Marketing Officer Gianira Arrindell, who besides taking part in discussions with European airlines to gauge interest in servicing St. Maarten but met with St. Maarten’s new marketing and promotional firm for the Benelux market, Aviareps. She was able to witness firsthand how vast the company’s network is and how the destination can utilize this network to generate new business.
Arrindell also engaged in discussions with Condor Airlines and others who will hold follow-up sessions with STB in the department’s efforts to secure new airlift from Europe.
From 8 to 12 March 2017, over the five days of the show, more than 10,000 exhibiting companies from 184 countries and regions displayed their products and services on 1,092 stands to visitors. The global tourism industry exhibited its latest products and trends in an area covering 160,000 square metres.
About 7,000 journalists attended the ITB Berlin, of whom about 1,500 came from abroad. In addition to the industry's leading trade magazines, business and travel journalists from 94 countries report on the latest travel trends and products. The ITB Berlin takes place annually in March.
Tourist Bureau represents St. Maarten at ITB Berlin.
